Web Site Designer Questions
Content Many search engines look at the main body of the page and identify keywords and phrases that are used within the text. TIP: Use competitive keywords relevant to the purpose of the page within the main body of the page. Always try and ensure that the keywords are prominent within the text body, i.e. they appear near the beginning of the page, they are defined using the 'heading' tag, they are typefaced in bold, or they are used as hyperlinks.
Web Site Designer Questions
Keywords Having good keywords is one of the most important areas to consider when designing a website/webpage. One of the best tools for this is Wordtracker (www.wordtracker.com), which allows you to identify good competitive keywords for your pages. In general the range of keywords associated to your pages can be very extensive therefore for good concentration and prominence of keywords it is advisable to carefully select the top 10-15 keywords. You can always export the results to Excel and try out other competitive keywords if the ones you selected initially do not produce any noticeable benefits.
Web Site Design Tips
Unlimited advertisement If you ever advertised in a local newspaper, you know the costs. You are being charged per line, per inch, and per color. On the Web, there is no limit to how much you can put. You can add pictures, articles, newsletters, rates, product images and so much more! With just one web site, you can have almost unlimited advertisement for the same low monthly cost (under $25 a month!) Improve communications If you have employees or suppliers, your web site is the best way to communicate between you and them. Changes take effect as soon as you post them on the Web, and everyone can see updated information without having to wait for a new database of products, and without contacting you directly.
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