Web Site Designer Questions
META-TAGS A meta tag is an HTML tag that provides information about Web page's content, such as what HTML specifications a Web page follows or a description of its content. A meta tag doesn't affect how a Web page is displayed in a browser window. In search engine marketing (SEM), the most common uses for meta tags are the keyword, description, and robots-exclusion attributes. A long time ago, stuffing the meta-tag description with keywords often resulted in a top ranking in Infoseek listings (remember that search engine?). Today, this strategy no longer works. Very few search engines use meta-tag content to determine relevancy. So why are meta tags important for search engine visibility? Because meta-tag descriptions are often used in SERPs.
Web Site Designer Questions
ALT Tag The ALT text is meant to provide alternative or substitute text, primarily for use when the image is not being displayed. The most common mistake (apart from not using it at all) is to provide a description of the image, without considering what job the image was doing on the page, leading to results that can range from the incongruous to the absurd. The ALT text should be composed as a suitable textual alternative to the image: sometimes that might turn out to be a description of the image, but in practice that choice seems to be wrong more often than it's right.
Web Site Design Tips
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