Web Site Designer Questions
Content
Many search engines look at the main body of the page and identify keywords and
phrases that are used within the text.
TIP: Use competitive keywords relevant to the purpose of the page within the main
body of the page. Always try and ensure that the keywords are prominent within
the text body, i.e. they appear near the beginning of the page, they are defined
using the 'heading' tag, they are typefaced in bold, or they are used as hyperlinks.
Web Site Design Tips
Create an image of a well established company
The Internet is a great medium through which you can create any image of yourself
you want. It is all in your hands: design a professional web site, add helpful
content, and your company will immediately take a step up in the image it represents.
No matter how small your business is, with the right tools and a great desire
you can make it look like a corporation on the Web!
Save on postage and printing costs
Think of how many cards you mail out to let customers know about your sale. All
of that can be eliminated by putting the sale information on your web site and
inviting your customers to visit it. You can collect your customers' E-Mail addresses
and keep in touch with them about special events in your store via E-Mail.