Web Site Designer Questions
Search Engine Friendly Pages
It is important that when you design your website you not only bear in mind what
your website requirements are, but also what the requirements are for search engines.
Best way to approach this is to remember that search engines don't really care
about how nice or complicated your graphics or flash movies are, or how snazzy
your javascript is. Instead search engines look at the code behind your page.
Therefore if you want to impress a search engine, then your code needs to be nice
and easy to read. Now from this I don't mean adding 'comment' tags and breaking
the lines of code up with spaces, but to ensure that the elements the search engine
is interested in, i.e. Title tag, Description tag, Keyword tag (these days only
some search engines really use the keyword tag), Alt tag, are readable near the
beginning of the code. Search Engines don't like wadding through lines and lines
of javascript to get to the core areas that can help you page's ranking. Therefore
careful planning and positioning of your page elements is required.
Web Site Design Tips
Create an image of a well established company
The Internet is a great medium through which you can create any image of yourself
you want. It is all in your hands: design a professional web site, add helpful
content, and your company will immediately take a step up in the image it represents.
No matter how small your business is, with the right tools and a great desire
you can make it look like a corporation on the Web!
Save on postage and printing costs
Think of how many cards you mail out to let customers know about your sale. All
of that can be eliminated by putting the sale information on your web site and
inviting your customers to visit it. You can collect your customers' E-Mail addresses
and keep in touch with them about special events in your store via E-Mail.