Web Site Designer Questions
Search Engine Friendly Pages
It is important that when you design your website you not only bear in mind what
your website requirements are, but also what the requirements are for search engines.
Best way to approach this is to remember that search engines don't really care
about how nice or complicated your graphics or flash movies are, or how snazzy
your javascript is. Instead search engines look at the code behind your page.
Therefore if you want to impress a search engine, then your code needs to be nice
and easy to read. Now from this I don't mean adding 'comment' tags and breaking
the lines of code up with spaces, but to ensure that the elements the search engine
is interested in, i.e. Title tag, Description tag, Keyword tag (these days only
some search engines really use the keyword tag), Alt tag, are readable near the
beginning of the code. Search Engines don't like wadding through lines and lines
of javascript to get to the core areas that can help you page's ranking. Therefore
careful planning and positioning of your page elements is required.
Web Site Design Tips
Provides greater exposure
Your website will be visible to all your potential and current clients. You will
no longer be tied to the limited geographic exposure of the golden pages or the
phone book. Your customers won't need to visit your office or retail outlet to
see example of what you offer nor will they need a brochure or other marketing
materials posted to them.