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Web Site Designer Questions
META-TAGS

A meta tag is an HTML tag that provides information about Web page's content, such as what HTML specifications a Web page follows or a description of its content. A meta tag doesn't affect how a Web page is displayed in a browser window.

In search engine marketing (SEM), the most common uses for meta tags are the keyword, description, and robots-exclusion attributes.

A long time ago, stuffing the meta-tag description with keywords often resulted in a top ranking in Infoseek listings (remember that search engine?). Today, this strategy no longer works. Very few search engines use meta-tag content to determine relevancy.

So why are meta tags important for search engine visibility? Because meta-tag descriptions are often used in SERPs.
Web Site Design Tips
Unlimited advertisement
If you ever advertised in a local newspaper, you know the costs. You are being charged per line, per inch, and per color. On the Web, there is no limit to how much you can put. You can add pictures, articles, newsletters, rates, product images and so much more! With just one web site, you can have almost unlimited advertisement for the same low monthly cost (under $25 a month!)

Improve communications
If you have employees or suppliers, your web site is the best way to communicate between you and them. Changes take effect as soon as you post them on the Web, and everyone can see updated information without having to wait for a new database of products, and without contacting you directly.
 


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